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A series of conferences designed to gain new knowledge and exchange experience in the field of IT business.

20/06, 11:00 –15:00

Offline, secret place

Event support: 890 UAH

LET'S GO!
High-quality content, experience sharing, and networking for IT entrepreneurs

This summer, IT Wave is back — stronger, deeper, sharper.

On June 20, we’re uniting those who drive the industry forward: entrepreneurs, marketers, HR leaders, tech visionaries, and everyone who doesn’t just follow change — but creates it

Four hours of concentrated expertise. Three tracks covering everything from branding and sales to AI, cybersecurity, and working with Gen Z, Alpha, and more.

This year, we’ll be talking about:

• GenAI (Oleksandr Krakovetskyi, CEO at DevRain)

• AI that doesn’t just think — it acts (Oleksandr Bodalevskyi, Capgemini Engineering)

• HR in the New Era: Who to hire, how to hire, and why

• Modern leadership (Olena Hryhorko, Regional Department Manager Dnipro&Odesa, DXC Luxoft)

• How IT businesses survive during war and global crises (Olena Korsun, Head of South-East Region, SoftServe | Board Member, IT Dnipro Community)

• Purposeful branding (Maryana Lylik, Capgemini Engineering)

• Marketing vs Sales: Creating synergy between teams (Serhii Harashchuk, EPAM)

• ВGoing global: the real story behind international expansion

Three tracks. No fluff — just waves of insights.

Marketing | Human Resources | Tech

If you’re seeking new markets, partners, insights, or just want to stay ahead of AI — this is your event.

#ITWave2025 — riding the wave of the future.

Conference program
We invite you on June 20
11:00–11:10
Opening Remarks
Welcome from the organizers, an introduction to the conference’s mission, and an overview of the day's agenda.
11:10–12:10
Panel Discussion: “Human First”
Topic: How to stay human in a world of digital transformation Key topics: Working across generations: understanding the motivation of Gen Z, Y, and Alpha, and integrating them into corporate culture Leadership & Global Challenges: Olena Korsun (SoftServe, IT Dnipro Community) — How IT businesses survive during war and global crises Olena Hryhorko (Luxoft) — Modern Leadership AI in HR: Is hiring automation a threat to traditional methods or a new efficiency tool? Ethics, empathy, and flexibility: the new currency in professional growth
12:10–13:10
Panel Discussion: “Marketing & Sales”
Topic: How to tell the world about your product — and be heard Key topics: Branded merchandise with meaning: how a souvenir can convey your idea (Maryana Lylik, Capgemini Engineering) Event management: events that inspire and sell Marketing vs Sales: building synergy between teams (Serhii Harashchuk, EPAM) Entering global markets: avoiding early mistakes and what you need to know in advance
13:10–13:40
Break
Networking, coffee, and first impressions.
13:40–14:05
Oleksandr Krakovetskyi on GenAI
Як генеративний штучний інтелект змінює світ в освіті, бізнесі і повсякденному житті
14:05–14:35
Talk: “Agentic Era: Welcome to a future that thinks and acts”
Speaker: Oleksandr Bodalevskyi, Capgemini Engineering About the talk: Discover how modern AI agents are already making decisions, acting independently, and reshaping the business landscape. We’ll explore how these technologies are influencing design, engineering, and team management — and why the future is already here.
Спікери IT Wave
Vadym Drumov
CEO and Co-founder of Hillel IT School
Has over 15 years of management experience, with more than 10 of them dedicated to developing educational initiatives in IT and the digital sector. Vadym is a recognized expert in implementing modern learning methods and technologies that help not only students but also businesses and educational organizations stay competitive in a rapidly evolving tech landscape. His approach to education promotes the creation of effective and relevant programs aligned with current market demands.
Maryana Lylik
PR Lead Capgemini Engineering
Has over 10 years of experience in communications and marketing in the financial sector, FMCG, and IT. For the past 5 years, she has led communications at the IT company Capgemini Engineering.
Alina Shcherbina
Founder of the PR agency “Great Stories”, important partner of LEAD business club
Expert in personal branding and strategic communications. Builds recognition and publicity for top executives. 15 of her agency's clients were included in the Forbes NEXT250 list. Among the clients are Getmancar, MOVA, Ribas hotel group and others. Winner of the MMR award (2024) for the best PR project for SMEs, member of the jury of the IAB MIXX Awards 2025. She has united 140+ small and medium-sized business owners and actively promotes the development of the LEAD business club.
Oleksandr Bodalevskyi
Solution Architect at Capgemini Engineering Eastern Europe GEC
Has over 25 years of experience in IT. He leads technology and innovation directions in the company, focusing especially on AI initiatives, particularly in the field of generative AI. He is also an author of technical articles and a speaker at industry conferences.
Olena Korsun
Head of South-East Region, SoftServe | Board Member, IT Dnipro Community
Olena Korsun oversees the operations of SoftServe in the South-East region of Ukraine, where over 800 specialists work. With more than 10 years of experience in IT, she has worked in both small and large service companies, shaping her deep understanding of scaling, adaptability, and effective management. She is a board member of the IT Dnipro Community and a mentor for women in IT. Olena actively contributes to the development of the regional IT ecosystem, builds sustainable partnerships between business, government, and education, and promotes the principles of modern, value-based leadership.
Oleksandr Krakovetskyi
CEO of DevRain
Ph.D., software architect, Microsoft Regional Director, Microsoft AI MVP, laureate of "The Best Professional in Software Architecture" at the Ukrainian IT Awards. Co-founder and CTO of the social startup DonorUA – an automated system for blood donor search and management.
Olena Hryhorko
Regional Department Manager Dnipro&Odesa at DXC Luxoft
Board member of IT Dnipro Community and Odesa IT Family. Over 17 years of experience in a global IT company.
Mykhailo Lobachev
Director of the Institute of Artificial Intelligence and Robotics, Odesa Polytechnic State University
Professor and Director of the Institute of Artificial Intelligence and Robotics (AIR Institute) at Odesa Polytechnic National University, which was established on his initiative. Founder of the NGO R&D Cluster Odesa. Graduated from Odesa Polytechnic Institute. Previously served as Vice-Rector for IT at Mechnikov University, Director of Development at the Elotek Group of Companies, and Chief Executive Officer. Studied at Kyiv-Mohyla Business School and has extensive experience in implementing international projects. He also spent a significant period working in Canada.
Serhii Harashchuk
Head of EPAM South Region, with over 20 years of experience in IT
Serhii has worked in various sectors of the IT industry, leading financial services development projects in Ukraine, the Czech Republic, and Hungary. He has managed teams of up to 1,000 specialists, giving him deep insight into all aspects of managing large teams and complex projects. In addition to his technical achievements, Serhii is also responsible for client engagement and communication with defense agencies, making him a unique expert in strategic partnership and business development.
Oleh Shaparenko
Head of Communications at EPAM in the Southern Region
Досвідчений експерт у сфері комунікацій, який поєднує 8-річну практику в PR з 12-річним стажем у медіа. Працював з персональними брендами підприємців, комунікаціями великих виробничих та технологічних компаній. Портфоліо налічує понад 20 успішно реалізованих проектів, що включають розробку та впровадження комунікаційних стратегій, роботу з кризовими ситуаціями, івент-маркетинг, роботу з блогерами та GR.
Аліна Первушина
Експертка з понад 13-річним досвідом у сфері медіа та позиціювання бренду. PR-директорка однієї з найбільших освітніх платформ Hillel IT School
Спеціалізується на розробці та реалізації PR-стратегій для компаній, серед яких лідери освітньої, енергетичної та продуктової галузей, а також державні та політичні структури. Працювала у цих напрямках зокрема в SHABO, DТЕК, телебачення PTRK тощо. Ведуча Youtube-подкасту “Цього разу”, де розбирають правила та поради, стереотипи, міфи та болі в реалізації людей у світі ІТ та Диджитал, ведення бізнесу, стартапів тощо.
Ulyana Kolodii
Founder of the communications agency UK comms, an educational project, and a professional community
Ulyana has 10+ years of experience in communications and PR. She has worked in national media, the Presidential Office, private and public sectors. She is a member of the Expert Council on Barrier-Free Communications. In 5 years of running her own communications agency, she managed to scale her business three times. Her team has worked with projects of Unicef, USAID, DAI, and various government agencies, and her clients include such brands as Nova Poshta, OKKO, lifecell, Deloitte, and others. She is among the TOP-15 most famous communicators of 2025 (according to the VRK study)
Marian Khomyn
Head of Marketing Department UKRSIBBANK BNP Paribas Group
Turns complexity into clarity and limitations into new opportunities. He believes that banking marketing isn’t about deposits and interest rates — it’s about trust, bold ideas, and real value that clients can feel every day.
Louisa Yaremenko
Head of PR & Brand Marketing at the Netpeak group of digital agencies
She believes that all company communications should help achieve business goals twice as fast. At the same time, a B2B company’s voice can be engaging, unconventional, and bold.
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Conference Organizer
An association of IT companies focused on developing the IT industry and creating an innovative and technological image for the region.
Conference partners
Co-organizer